Print Ads that Use the Softer Side of Color

Kind, gentle, rich, thoughtful, welcoming, serious, worn and tested… subdued colors soothe your mind and could comfort you into buying just about any product. More often natural and analogous, these color combinations often give an ‘old’ or ‘vintage’ feeling, sometimes unintentionally. Using a overlaid textures can visually calm a stronger color into a more subdued color. Here are some examples selected from Ads of the World.



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